Dial a Loan ^®'s vision is:

• To ultimately provide a closed community financial service to the disadvantaged.
• To provide specialised packaged solutions and financial services with products that range from unequal low to zero rates.
• To protect our clients by offering far lower operational and transaction costs than that of the conventional banking institutions.
• To eliminate logistical borders by using extremely user friendly technology.
• To add unequal value by our wealth of experience to the micro finance industry in South Africa

Dial A Loan ^® will achieve its vision through actively adding value to the financial development of the disadvantage community by:

• Providing innovative software and management systems
• Reducing operational costs
• Solving the consumer's occasional, urgent and short term cash flow problems.
• Committing to responsible lending and transparency

Africon Finance was the front runner to Dial a Loan ^® Holdings (Pty) Ltd and was founded in 1993. Dial a Loan ^® Holdings (Pty) Ltd was established in 2003 by Riaan van der Walt after a research and development period of 10 years. The main purpose of Dial a Loan ^® was to manage and finance short term advances to employees of medium to large companies.

It is Dial a Loan ^®'s mission to solve employee's short term and urgent cash flow problems with an equally short term and responsible solution.

Our initial plan was to create something technologically innovative, which will:

• reduce unnecessary administration for both employee and employer
• enable employees to apply for a loan hassle free in the shortest time possible
• enable employees to apply for a loan from anywhere in the country without leaving their place of work
• ensure payments are fast and administration is efficient
• eliminate penalty fees on rejected debit orders
• prevent over indebtedness by preset limits
• remove workloads on HR and pay roll office departments
• reduce garnishee orders by managing employee loans more effectively

After in-depth research, we developed an Intelligent Voice Response system and an integrated management system to achieve our goals with a full call centre as back up. The systems formed the basis for additional services and growth opportunities.

We are based in Pretoria, and provide credit to South Africans via telephone and mobile channels. We offer flexible loans of R50 to R8000 repayable over a period not exceeding 6 months. We remove the complexity and inflexibility consumers face whenever they need to borrow some cash in a hurry.

We are a registered Credit Provider, regulated by the National Credit Act 34 of 2005. We are also a member of Micro Finance South Africa (MFSA).